Google-Friendly Ways to Make Guest Blogging Work for You in 2020

Search for Guest Blogging Opportunities

Now that you know why you want to become a guest blogger, let’s focus on finding guest blogging opportunities. A good place to start is with your own niche or industry since you’ll likely know more about what you normally do for a living.

Explore Your Target Blogs before Guest posting

Before you start cranking out awesome guest-posts, take a moment to explore your target blogs. Look at things like the type of blog content already posted. Are the posts similar to what normally interests your audience or you?

  • Posts regularly shared on social media
  • Follow-up posts that appear to be in response to significant comments/feedback

Prepare Guest Content Likely to Fit in with Each Blog’s Style

Yes, you’ll need to make a convincing pitch first. Let’s, for the sake of staying on topic with this particular post, assume you’ve already done that and you’re in (congrats).

  • Nature of the audience — general consumers, b2b consumers, industry insiders, etc.
  • How content is presented — lengthy, in-depth posts, short-and-sweet posts, primarily lists, detailed tutorials or how-tos, etc.

Forget Keywords and Think about Searcher Intent

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Alayna Laylah

I’m mom to three rowdy boys. My house is full of dirt, noise, and superheros. Find me at Beatnik Kids about sewing and design, crafts and kid approved fun.